Project丨Electric Vehicle Brand
Industry | Automotive
Year丨2023
Services丨Branding • Creative-Direction • Strategy • Web Design
Vision, an innovative electric vehicle (EV) brand that is poised to revolutionize the automotive industry. Founded in 2023, Vision emerged as a response to the pressing environmental challenges of our time. Driven by a deep sense of frustration with the escalating pollution and degradation of our planet, the visionary founders set out on a mission to create a new era of transportation that combines speed, sustainability, and pride.
Nova EV6 by Vision
Zenith EV3 by Vision
"Vision is built on core values that guide everything we do!"
Speed
We embrace the thrill of speed and deliver exhilarating driving experiences without compromising on our commitment to sustainability.
Sustainability
We are dedicated to minimizing our ecological footprint by utilizing clean energy and pioneering eco-friendly technologies, ensuring a brighter and greener future for generations to come.
Pride
We take pride in our innovative designs, meticulous craftsmanship, and the positive impact our vehicles have on both individuals and the planet.
Excellence
We believe in pushing the boundaries of excellence and setting new benchmarks for what electric vehicles can achieve. Our products are built with uncompromising quality and attention to detail.
These core values are embedded in every aspect of the Vision brand, from our vehicle designs to production to our customer experience.
THE LOGO
The logo of Vision EV serves as the cornerstone of our visual identity, encapsulating the very essence of our brand. Designed as a wordmark, it combines sleek typography with a distinct elegance, embodying the perfect harmony of style and sophistication.
The color palette of Vision EV is a fusion of sophistication and energy, carefully selected to evoke a sense of modernity and excitement. It comprises Vista White, Night Black, and Flame Pea, an invigorating orange hue.
WORLD OF VISION
Cutting-edge design and exhilarating performance seamlessly intertwine. Get ready to embark on a visual journey that will ignite your imagination and leave you yearning for the electrifying experience of our vehicles.
THE WEBSITE
Every element has been thoughtfully designed to ensure a smooth and engaging user experience, allowing you to effortlessly explore the world of Vision as you delve into the website.
SUMMARY OF THE PROJECT
This project was culmination of thoughtful design elements and strategic choices that capture the essence of the brand while resonating with the target audience. Through a combination of a captivating brand story, a striking wordmark logo, and a carefully curated color palette, Vision EV establishes itself as a pioneer in sustainable automobile industry.
The brand story sets the foundation, highlighting Vision EV's mission and creates an emotional connection with the audience and conveys the brand's core values.
The logo serves as a visual representation of Vision EV's identity, conveying simplicity, modernity, and timelessness. It embraces a minimalist design approach, allowing the brand to take center stage while exuding elegance and sophistication.
The color palette, consisting of Vista White, Night Black, and Flame Pea (Orange Hue), strikes a balance between sophistication and energy. These colors evoke a sense of refinement, elegance, and excitement, while also reflecting the brand's commitment to sustainability.
The solution further extends to showcasing mockups and product images that bring the brand to life. These visuals convey the brand's promise of blending style, innovation, and environmental consciousness together.
